Hannah Guthman is a modern day Renaissance woman with a whole host of artistic skills. She’s most widely known as the entrepreneurial darling behind Hannah Guthman Creative.
I’d love to start out by asking you how you’d describe what you do for a living. Is there a particular craft you most identify with?
I’m a copywriter, photographer, and I create content for brands, platforms and small business owners. Sometimes it’s an image, sometimes it’s copy or editing for a website… it all just depends! I guess I do a little bit of everything, and I wouldn’t have it any other way. The variety of work and genuine connection totally fills me up!
How did you get started down this creative path? Did you grow up in a particularly artistic home?
I always loved arts and crafts as a child, and was quite the talker. My father was a professional drummer, and my mom had a creative eye. The three of us spent a lot of time gardening, working with our hands, playing around with foods, colors and textures, and connecting with words. As I’ve grown older, my love for these things has continued to evolve, and I try to do them as much as possible.
I find with creative paths there’s often a leap of faith that artists need to take to get where they are—that time when you decide you’re going to make what you love your real job. Does this apply to your trajectory? If so can you describe this time? What helped you make it?
To a certain extent, yes. I fell in love with food and produce as a teenager, and got my first job at a restaurant during my second year of college…as a dishwasher. I wanted to work in a kitchen, and I desperately wanted to touch food. Well, this wasn’t exactly what I had in mind, but, it was a start. After a few years in and out of restaurants, working the line, the hostess stand, and yes, the dish pit, I realized that I missed connecting with people through engaging and stimulating conversations… it was a little hard to do this while staring at cutting boards and fry pans for hours on end.
I studied Communication and Business at UC San Diego, and almost picked up a second minor in Art Design. After graduating, I applied for countless communication-based jobs in media and public relations. Nothing really seemed to fit or work out how I had hoped. While feeling stuck in the process of finding the “right” job and pursuing a “socially accepted” career, I started writing for myself and exploring social media channels. I was excited by my ability to create and make myself happy, and realized that I wanted to expand these sentiments, and make others happy as well. I felt this desire to reach out to complete strangers in order to connect with them, learn about their lives, and business ventures… and I slowly began to find that sharing their passions through a combination of words and images was exactly what I had been searching to do all along.
What’s a piece of advice you wish you’d gotten when you were just beginning in your career?
Pursue your passions, wholeheartedly… even it it means failure. This is how you learn, grow, and recognize your truth path. Don’t be afraid to reach out to others or ask for what you want, and never hide your MAGIC.
Have you encountered any significant struggle(s) in life/your career that you’ve grown from?
Yes. I lost my mother to Metastatic Breast Cancer in 2012, after a 4 year battle. I grew up as an only child with little-to-no extended family, and when I lost my Mom, it was quite literally, just my father and I. This is why conversation and connection are so important to me. They allow me to feel close, and inspired.
Losing my mom to this disease hugely impacted my desire to treat my body well. I’m committed to living a life fueled by health, wellness and mindfulness, and these commitments are definitely reflected in my work.
What does your creative process look like? Do you have a routine/schedule you stick by day-to-day?
I usually set aside time during the week to get a bunch of shooting done. I keep lists of ideas, products and brands I’d like to showcase or use- and then I photograph based on how I’m feeling in the moment. My creative process is pretty spontaneous, and I like it that way. The messier the better!
Do you have any morning/evening rituals that you prioritize?
I always make warm detox tea in the morning along with a GIANT green smoothie, and I use my diffuser at night!
If you’re feeling a little lack-lustre and you’re in need of inspiration, where do you look?
I go outside. Either on a run, a hike, or shop around a local farmer’s market!
Are there any artists (or otherwise) that have served as role models for you?
A handful of female entrepreneurs, creators and girl bosses that I’ve had the pleasure to know and work with. I’m constantly inspired by this collective group of supportive women who aren’t afraid to share their talents, insecurities or their hearts… and I strive to do all of same.
Do you have any mantras/quotes you ascribe to?
“The Lotus flower blooms most beautifully from the deepest and thickest mud.”
– Buddhist Proverb
“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.”
Finally, what would you say to someone trying to figure out what they are passionate about?
Take a deep look at the things that make YOU truly happy, the things that make you feel full of gratitude, love and fire. THESE are you passions. Don’t hide them- embrace them, and live them out loud.